Build Awareness Around The Brand
Last updated
Last updated
Brand awareness is much more than brand recognition. It not only involves remembering the brand name but also focuses on the experience and the feeling related to the project. There are multiple ways to build brand awareness, but the main three are time-tested and proven to work. Socialogue covers them all.
First of all, the brand has to have a personality and identity. Socialogue allows its users to customize their profiles. That includes setting profile and cover photos that can be static and dynamic, creating an “About” page to have all the essential details about the individual artist or project, and creating NFT collections. Details like full name and country are optional to display or keep private. Users can add their social media and website links to their Socialogue profile to get even more exposure. Furthermore, every brand, artist, or user can create their fully customized Metaverse. More details are in the paragraph “Private Metaverse.”
Creating quality content is vital for any brand, but it is not enough. People's engagement with that content is what builds awareness around the brand. Socialogue implements the social aspect into the platform allowing its users to post, comment, like, share and have direct contact by messaging each other. Each brand, artist, creator, or collector can share their thoughts on Socialogue's news feed. Comments and messages build an even closer relationship.
Influencer marketing plays a significant role too. According to the statistics, it grew from $1.7 billion in 2016 to $9.7 billion in 2020 and soared to $13.8 billion in 2021. The steady growth rate of the industry proves its efficiency. Socialogue provides the tools to use influencer marketing on the platform as well. Every user can choose the project or individual artist they believe in and promote it. The commission is paid if the desired action occurs, like purchasing or adding to favorites. Both parties benefit - individual artists and projects gain more exposure, increase their chances of getting recognition and making more sales, while promoters get a commission paid in $SLG token.
